COFFEE RITUALS
social media campaign / de'longhi / 2023
the brief
De'Longhi came to us wanting a social media campaign to celebrate International Coffee Day in October and sustain that energy for an entire month. However, their social feed had been mostly product-focused, which worked for existing customers but didn’t attract new fans. My team and I recognized the need to shake things up, expand their audience, and connect with coffee lovers who hadn’t yet made the leap to De'Longhi—all while working with a tight budget.
the solution
We developed Coffee Rituals, a campaign that highlighted the daily coffee moments people cherish—from that first sip in the morning to the afternoon pick-me-up. I took the lead on all the video editing and motion graphics, seamlessly blending influencer content with De'Longhi’s existing footage. The result? A month-long series of reels, posts, and stories that felt authentic, relatable, and super engaging. De'Longhi loved the new content style so much that they retained my team to continue this fresh approach through the end of the year. Not only did we successfully celebrate International Coffee Day, but we also engaged a new audience of coffee enthusiasts who connected with the brand's lifestyle—and ultimately turned into loyal buyers of De'Longhi machines.
It’s easy work when Brad Pitt is your brand ambassador.
We created a miniseries of grid posts highlighting coffee rituals from various cultures, aimed at fostering user engagement.