COFFEE CHATS
social media campaign / de'longhi / 2023
the brief
After the successful Coffee Rituals campaign, De'Longhi wanted to break deeper into the social feeds of coffee lovers without being just another brand shouting into the void. The challenge? How do you make coffee machines part of someone’s lifestyle, not just a fixture on their kitchen counter? We needed a fresh approach that felt real and relatable—a campaign that would resonate with the everyday coffee enthusiast who cares about more than just caffeine.
the approach
That’s when my team and I launched Coffee Chats, a social media series where we traveled across the country to find cool coffee professionals and conduct engaging interviews. I art directed the videos, crafted thoughtful questions, and handled the motion graphics to ensure the series was authentic and crafted for social media. I also collaborated closely with the production team and editors to oversee the final product. This engaging content allowed our audience to connect with the stories and the lifestyle behind coffee culture, ultimately fostering a deeper connection with the De'Longhi brand.
