the approach

To address this challenge, my team and I crafted an engaging campaign that highlighted how Lenovo devices empower individual expression. We developed clever, relatable copy that connected users with the technology itself. I art directed a dynamic photoshoot featuring five diverse models, showcasing a range of backgrounds and lifestyles. This visual storytelling represented the varied student experience and illustrated how Lenovo products enhance creativity. The campaign extended across multiple channels, including out-of-home and digital ads, ensuring a cohesive presence.